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64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Length Has Become 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
70 Percent Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of potential clients won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
Over Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating
This stat is among lots of that show the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more vital than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for businesses with a perfect five star rating.
Source: Brightlocal
Over Half Of Clients Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review stats reveal the general popularity of a website can only presume when it concerns trust.
Source: Review Trackers
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent boost.
Source: RevLocal
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of companies have excellent and exceptional scores. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When customers need to pick a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Reviews Shared On Twitter Can Improve Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about very first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center