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The Typical Review Length Has Become 65% Much Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Customers Review A Businesses Feedback To Reviews
Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
72% Of Consumers Won't Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a massive effect on their decision when customers have to choose a service provider.
Source: DemandGenReport
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.
Although we now know why customer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the same weight as suggestions from loved ones.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management statistics indicate a company's reputation does not impact just the customers. Potential team members likewise take a look at ratings and read reviews.
Source: Deloitte
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Due To The Fact That They Desire To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.
Review sites are places that people go to get the facts about a product, service or business . Because they have actually currently formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of possible consumers won't even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
86 Percent Of Customers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal
Just 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to customer review stats, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews first.
Source: Statista
Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center