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15% Of Buyers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective consumers will not even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a legal representative or a doctor.
Young people (age 18-35) are much more likely to hire an expert based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
89% Of Clients Review A Companies Replies To Reviews
Not only do many consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
Google Accounts For 57.5% Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website
Typically, 142 million customers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to pay attention to customers' recommendations online.
Source: Statuslabs
70 Percent Of Customers Choose To Learn About A Business Through Posts And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
The Majority Of Customers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
Because They Desire To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.
Users come since they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal