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64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of All Young Customers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying choices are made rapidly.
Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings data, we discovered that a company requires to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as advice from family and friends.
Source: Brightlocal
If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Disappointed Customers Will Return To A Company
Customers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or a lawyer.
Young people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take notice of clients' suggestions online.
Source: Statuslabs
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel