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Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to pick one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Considering that the vast bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83 Percent Of Clients Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements select to take note of clients' recommendations online.
Source: Statuslabs
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically two thirds of businesses have good and outstanding ratings. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review stats, a tremendous 19 percent of customers constantly trust online reviews and never a buy without reading reviews first.
Source: Statista
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more genuine which is what the potential clients are trying to find. Practically a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are useful and relevant.
Source: Fan and Fuel
Clients Could Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.
Source: RevLocal
Because They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.
Review websites are places that customers go to get the truth about a item, business or service . Users come because they have actually already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
United States Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still need client reviews. There is no other way around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine