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70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get an idea of how the business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When customers need to pick a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Most Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
89% Of Customers Browse A Companies Reactions To Reviews
Not only do a lot of clients check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews typically carry the same weight as recommendations from friends and family.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
72% Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how tempting your marketing is, you still need client reviews. There is no skirting around it. Consumers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews
Corresponding with your clients creates trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you may expect, clients who feel this way are ready to invest more cash with a business.
Source: Statuslabs