The Typical Review Length Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

15% Of Users Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

Over Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is one of numerous that highlight the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for services with an ideal five star score.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review

More than a 35% would do it to educate others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the would-be consumers are looking for. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel