United States Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

82 Percent Of Consumers Check Out Review Websites Since They Wish To Buy A Service Or An Item And Wish To Get The Facts About The Businesses Product Or Services.

Review sites are places that customers go to get the truth about a business, product and services . Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

72% Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

89% Of Clients Like To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile browser, customers choose to read reviews on their smart phones.

Source: Statista

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If They Were Asked, 77% Of Clients Would Likely Submit A Review

More than a 35% would post a review to inform others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the large bulk of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not impact simply the clients. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra