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Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
Over Half Of Customers Aged 25-34 Published Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
89% Of Consumers Browse A Businesses Feedback To Reviews
Not only do many consumers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers