72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still need consumer reviews. There is no other way around it. Clients are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings stats, we discovered that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Reviews Shared On Twitter Can Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

83% Of All Younger People Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation doesn't impact just the clients. Prospective employees also look at ratings and read reviews.

Source: Deloitte

83% Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of clients' recommendations online.

Source: Statuslabs

Google Represents 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra