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30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your clients creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential customers are looking for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients
24% of US consumers consider reviews as 'incredibly influential'.
To show the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
83% Of All Young Clients Were Invited To Give A Review Recently
Of those asked, 80% of consumers did post a review. Overall, businesses have asked 66% of all clients to give a review on their company.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Over Half Of Clients Aged 25-34 Submitted Reviews
According to Statista, the younger generations are surprisingly the more vocal ones.
Source: Statista
Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall 2 out of 3 companies have exceptional and awesome ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews generally carry the very same weight as recommendations from family and friends.
Source: Brightlocal