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Only 6% Of Customers Do Not Rely On Customer Reviews At All
According to consumer review statistics, a tremendous 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista
The Typical Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
89% Of Clients Want To Read Reviews Using Their Smart Devices
Be it through an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you quickly select one that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs