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Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies in fact use them.
Although we now understand why client reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Most Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score really helps your overall rating.
According to client rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Customers Could Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users describe your product and services, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social reviews data, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we found out that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Considering that the large bulk of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews go on without a reaction. That's regrettable, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general popularity of a site can just go so far when it concerns trust.
Source: Review Trackers
Only 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to client review statistics, a tremendous 19 percent of customers always trust online reviews and never a purchase without checking out reviews first.
Source: Statista