Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users describe your product or service, the more money you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores stats, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Over Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews remain without a reaction. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers well usually succeed, review sites help make sure of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation does not impact simply the consumers. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Given that the huge majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

82% Of Consumers Check Out Review Sites Due To The Fact That They Want To Acquire An Item Or A Service And Want To Get The Facts About Business Products And Services.

Users come since they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a website can only presume when it pertains to trust.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider