Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a physician or a legal representative.

Young people (age 18-35) are much more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we discovered that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

70% Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly usually succeed, review websites help ensure of that.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Service

This stat is one of numerous that illustrate the importance of online scores. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with an ideal five star ranking.

Source: Brightlocal

American Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are looking for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of businesses have outstanding and great ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal