63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

95% Of Disappointed Customers Will Return To A Business If A Business Takes Care Of Problems Quickly And Effectively

Clients don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation does not impact just the customers. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential clients are trying to find. Practically a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

US Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those asked, 80% of customers did post a review. Overall, businesses have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista