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54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
Reviews Published On Twitter Can Boost Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
82% Of Consumers Visit Review Sites Because They Want To Buy A Product Or A Service And Want To Get The Facts About Business Products And Services.
Review sites are locations that people go to get the facts about a item, business or service . Because they have already formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two-thirds of companies have great and outstanding scores. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
74% Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings stats, we found out that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management stats suggest a business's reputation does not impact just the clients. Prospective team members also look at ratings and take a look at reviews.
Source: Deloitte
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
If A Business Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Business
Clients do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday