70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers builds their trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews go on without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a whopping 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have outstanding and awesome rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge impact user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Customers Want To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their smart phones.

Source: Statista