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One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider
When clients have to pick a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
77% Of Clients Would Most Likely Post A Review If They Were Asked
More than a 35% would submit a review to notify others about their consumer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Typically, 142 million customers check out Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics suggest a company's reputation doesn't affect simply the customers. Prospective team members also take a look at scores and take a look at reviews.
Source: Deloitte
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat customers well normally prosper, review websites help make sure of that.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a medical professional or a legal representative.
Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two thirds of companies have exceptional and awesome ratings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista