If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would submit a review to notify others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

74% Of Local Businesses Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the vast majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Business

This stat is one of numerous that show the significance of online scores. Now that news of client complete satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star score.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation doesn't affect simply the consumers. Potential employees also look at ratings and read reviews.

Source: Deloitte

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly generally prosper, review websites help ensure of that.

Source: Statuslabs