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Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
89% Of Customers Browse A Companies Feedback To Reviews
Not only do the majority of clients read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your customers develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management stats suggest a business's reputation does not affect just the consumers. Prospective employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly usually prosper, review sites help ensure of that.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews usually carry the very same weight as recommendations from family and friends.
Source: Brightlocal
Since They Want To Acquire A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.
Review sites are places that people go to get the truth about a item, business or service . Users come due to the fact that they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
A Lot Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score in fact helps your overall rating.
According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Given that the vast bulk of consumers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews remain without a reaction. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers