54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still require client reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do many consumers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When customers need to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

The Majority Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of possible consumers will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to take note of customers' recommendations online.

Source: Statuslabs