77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would do it to educate others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat clients honorably typically succeed, review sites help ensure of that.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews stay without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation doesn't affect just the clients. Potential team members also look at rankings and read reviews.

Source: Deloitte

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your clients develops trust. Even something as basic as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now know why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs