Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective customers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There is no skirting around it. Customers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads select to take note of customers' recommendations online.

Source: Statuslabs

Customers Could Invest 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users describe your product or service, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

83% Of All Younger Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did post a review. In general, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal