70 Percent Of Customers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Customers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as guidance from family and friends.

Source: Brightlocal

Majority Of Customers Will Not Use A Company If It Has Less Than A 4 Star Score

This stat is one of many that show the value of online rankings. Now that news of client complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star score.

Source: Brightlocal

Because They Desire To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Users come because they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, most people prefer to read reviews on their cell phones.

Source: Statista