The Typical Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your clients creates trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

United States Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats show the general popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score actually helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with an ideal five star ranking.

Source: Brightlocal

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Shoppers Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, folks choose to read reviews on their mobile phones.

Source: Statista

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as recommendations from friends and family.

Source: Brightlocal