86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation doesn't impact just the clients. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online scores stats, we discovered that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and outstanding rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to consumer review data, a tremendous 19% of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista