77% Of Consumers Would Likely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Buyers Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.

Source: Statista

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

82 Percent Of Customers Visit Review Websites Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.

Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews stay without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.

Although we now understand why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Google Accounts For 57.5% Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation does not affect just the clients. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

Consumers Could Spend 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone