Just 6% Of Customers Don't Trust Client Reviews At All

According to consumer review data, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the huge bulk of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or a legal representative.

Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as suggestions from family and friends.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When clients have to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young Consumers Were Asked To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million consumers check out Yelp each month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally 2 out of 3 businesses have good and outstanding ratings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal