71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select an attorney or a doctor.

Young people (age 18-35) are even more likely to employ an expert based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Google Accounts For 57.5% Of All Reviews Throughout The World

Google remains in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Prefer To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their mobile devices.

Source: Statista

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of companies have exceptional and awesome scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Advertisements

Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs