63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.

Source: Review Trackers

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the enormous impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

If They Were Asked, 77% Of Customers Would Probably Post A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores data, we learnt that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not impact just the customers. Prospective team members also look at rankings and read reviews.

Source: Deloitte

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have good and awesome ratings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista