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More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Given that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
89% Of Clients Prefer To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.
Source: Statista
Most Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating really helps your overall rating.
According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise affect our buying decisions.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of prospective consumers will not even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs