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Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an indisputable impact on customers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
77% Of Users Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as guidance from friends and family.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Business
This stat is among lots of that illustrate the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your consumers delighted is more vital than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked just for companies with a best five star ranking.
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Shared On Twitter Can Increase Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats show that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
83 Percent Of Customers Do Not Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements select to pay attention to customers' recommendations online.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Just 6% Of Customers Do Not Rely On Client Reviews At All
According to consumer review stats, a whopping 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista