Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers go to Yelp monthly. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, people prefer to read reviews on their mobile devices.

Source: Statista

Due To The Fact That They Want To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

77% Of Clients Would Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their choice making process.

Source: Podium

15% Of Customers Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of possible clients will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as advice from loved ones.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

95% Of Disappointed Consumers Will Return To A Business If A Business Deals With Issues Rapidly And Efficiently

Consumers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When customers need to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz