Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two-thirds of companies have exceptional and great ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a legal representative or a doctor.

Young people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of clients did post a review. In general, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

74% Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of client reviews go on without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your consumers creates trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the vast majority of consumers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal