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95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings data, we learnt that a company requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
The Average Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
USA Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
Due To The Fact That They Desire To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.
Review sites are locations that people go to get the truth about a product, service or business . Because they have already formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Considering that the large majority of customers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
More Than Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
83% Of All Younger Clients Were Invited To Give A Review Recently
Of those invited, 80% of clients did post a review. In general, companies have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
89% Of Clients Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile internet browser, clients choose to read reviews on their cell phones.
Source: Statista