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Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an indisputable effect on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews remain without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista