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63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general appeal of a site can only go so far.
Source: Review Trackers
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
15% Of Visitors Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of potential consumers will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Since the large bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as guidance from family and friends.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats show that 63% of client reviews go on without a response. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Over Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when customers have to pick a solution provider.
Source: DemandGenReport
74% Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business requires to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
The Majority Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.
According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
70% Of Customers Prefer To Learn About A Business Via Reviews And Articles, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs