More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

95% Of Dissatisfied Consumers Will Return To A Company If A Company Manages To Solve Problems Rapidly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Reviews Posted On Twitter Can Help Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have outstanding and good ratings. Just 5% of companies have a rating below three stars.

Source: Brightlocal