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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous effect on their decision when customers have to choose a service provider.
Source: DemandGenReport
91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as guidance from family and friends.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
Half Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an unassailable effect on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
89% Of Customers Read A Companies Replies To Reviews
Not only do most shoppers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Over Half Of People Aged 25-34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz