83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to pay attention to clients' recommendations online.

Source: Statuslabs

74% Of Local Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Only 6% Of Customers Do Not Trust Consumer Reviews At All

According to consumer review stats, a whopping 19% of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not affect just the customers. Prospective team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as guidance from family and friends.

Source: Brightlocal