Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Disappointed Consumers Will Go Back To A Business If A Company Deals With Problems Quickly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Consumers Would Most Likely Give A Review If They Were Asked

More than a 35% would post a review to notify others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

The Typical Review Length Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not impact simply the consumers. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Published On Twitter Can Grow Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo