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Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
74% Of Regional Companies Have At A Minimum, One Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online scores stats, we found out that a company needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
83% Of Consumers Don't Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs
Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
95% Of Unsatisfied Consumers Will Return To A Business If A Business Takes Care Of Issues Quickly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
The Average Review Word Count Has Become 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
USA Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat consumers well generally flourish, review sites help ensure of that.
Source: Statuslabs
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective clients will not even think about doing business with a company they can't find opinions about.
Source: Statuslabs