If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers happy is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star rating.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

82% Of Consumers Visit Review Websites Since They Wish To Purchase An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.

Review websites are locations that people go to get the truth about a service, item or business. Due to the fact that they have actually currently formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

74 Percent Of Local Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score actually helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Software Application Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra