15 Percent Of Users Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible customers will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation doesn't affect just the clients. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to customer review data, a whopping 19 percent of customers always rely on online reviews and never ever a buy without checking out reviews initially.

Source: Statista

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

If A Business Manages To Solve Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company

Consumers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Over Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista