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53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Keeping in touch with your consumers creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Because the large majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.
Source: Fan and Fuel
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Generally, 142 million customers visit Yelp each month. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal
Google Represents 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a massive effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra