The Typical Review Length Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When clients have to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the large bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

83% Of All Young People Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat clients well typically succeed, review sites help make certain of that.

Source: Statuslabs

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews data, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are looking for. Practically a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel