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89% Of Clients Prefer To Read Reviews On Their Mobile Phones
Be it through an app or a mobile internet browser, people choose to read reviews on their smart phones.
Source: Statista
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
86% Of Consumers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics show a company's reputation doesn't affect simply the clients. Potential employees likewise take a look at scores and read reviews.
Source: Deloitte
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically two thirds of businesses have outstanding and awesome ratings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Typically, 142 million customers visit Yelp monthly. If you have not declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
Regardless of how enticing your marketing is, you still need client reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Published On Twitter Can Help Grow Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
15% Of Clients Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of potential consumers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
The Average Review Length Has Become 65% Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic popularity of a site can only presume when it pertains to trust.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact utilize them.
Although we now know why client reviews are so powerful, most businesses obviously do not.
Source: LsaInsider