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Google Represents 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and awesome rankings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
More Than Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
Only 6% Of Customers Do Not Trust Client Reviews At All
According to consumer review stats, a massive 19 percent of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated content has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.
Source: Review Trackers