77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is among lots of that show the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for companies with a perfect five star score.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra